focused on books editorial systems typography and print his work explores publications as physical narrative and typographic
objects combining research material experimentation
and precise visual structure
— ARCHIVE — identity | generative spiral-based identity for a kirtan and mantra singer || AN EXPERIMENTAL LOGO AND IDENTITY PROJECT EXPLORING ENERGY AS A VISUAL SYSTEM. BASED ON A DOUBLE SPIRAL SYMBOL AND REALIZED THROUGH CODE, THE IDENTITY FOR PJM GENERATES CONTINUOUS VARIATIONS, ALLOWING EACH APPLICATION TO BE UNIQUE. THE PROJECT CONNECTS MOVEMENT, PERSONALIZATION, AND PROCESS-DRIVEN DESIGN INTO A FLEXIBLE BRAND LANGUAGE.
