identity grid based experimental typeface for a bar THIS PROJECT STARTED WITH AN EXPERIMENTAL TYPEFACE DEVELOPED DURING A THREEDAY TYPOGRAPHY WORKSHOP WITH HAMISH MUIR AT THE ABK STUTTGART USING GRID BASED STRUCTURES AND A LIMITED SET OF 9 LETTERFORMS TO EXPLORE SPACE TIME CONTINUUM IT EVOLVED INTO A CORPORATE DESIGN FOR the RETRO gaming SPACE BAR THE VISUAL IDENTITY INCLUDES THE CUSTOM MONOSPACED TYPEFACE GRID BASED GRAPHICS GAME INSPIRED MENUS EXTENDING INTO INTERACTIVE ORDERING CONCEPTS THAT TURN CONSUMPTION INTO PLAY AND DESIGN INTO EXPERIENCE DESIGNED AS A CHAIN ACROSS MULTIPLE CITIES